Executive summary
about hypnosis by George hutton
Everybody likes to feel
important. This is the secret of charismatic people. When they walk into a
room, everybody turns their head. They have a way of interacting with people
that makes you feel special just by being around them. They are so confident
and comfortable in their own skin, they don't wander the earth like the rest of
us mortals always looking for validation and approval.
Instead, they give
validation and approval, since they've got plenty to go around. And that makes
us feel good. The basic rule is that whomever makes us feel good about
ourselves, we like.
The good news is that
with conversational and covert hypnosis, you can easily pull this off. When
most people hear the term, "hypnosis," they imagine guy some up on a
stage making people cluck like a chicken or speak in Martian. When they hear
the term, "covert hypnosis," they imagine some guy walking up to
somebody on the street, and then making them cluck like a chicken. While this
may make for some entertaining YouTube videos, is it useful in real life?
Let's back up. What is
hypnosis, anyway? When we're talking about direct hypnosis, it's when that guy
is swinging a watch in front of your face and tell you that you're getting
sleepier and sleepier. But when we're talking about covert and conversational
hypnosis, we're talking about slipping ideas into people's heads that they
won't notice.
At first, people
realize this is perfect for sales. Slip in ideas like "this is a popular
product," or "this is a valuable product," and people will buy
your product and you'll make a lot of money.
But what about
slipping ideas into people's heads like, "you are important," or,
"people like you," or "you have a lot of potential," or
"you are very creative"? What happens then? These ideas will be taken
without resistance. And they will make the person we are talking to feel really
good about themselves.
And since they are talking to us, they will start to associate those good feelings with us. And
next time they see us, they'll automatically and unconsciously recall those
good feelings. Making you seem very charismatic and magnetic.